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You’re probably familiar with the term “search engine optimization,” or SEO. It’s a fancy way of saying that your website is optimized for search engines like Google so that it appears higher up in search results for the keywords people type into their browsers when looking for products or services like yours. But did you know that there’s also local SEO? It’s a form of online marketing where businesses appear high in local searches on Google Maps and business listings sites—and it’s just as important as traditional SEO!
Your business listing information is the foundation of local SEO.
Your business listing information is the foundation of local SEO. A well-maintained Google My Business (GMB) listing will help you rank higher in search results and give your customers more information about your business before they visit.
You should already have a GMB profile if you’re a brick-and-mortar location with a physical address, but if not, here’s what you need to know:
- What should be included in my Google My Business page? Your GMB page should include all of the following:
- Your company name, phone number, and email address;
- A link to your website;
- An accurate address (including city/state);
- Hours of operation;
- It’s also recommended that businesses add photos of their location(s) or products so users can see what they look like without having to visit in person first!
Create a Google My Business listing.
Google My Business is a free service that helps you manage your business information online. You can add your business address, hours of operation, photos and more. When someone searches for the services or products you offer in their local area, they’ll see it on Google’s search results page.
To claim your listing:
- Go to google.com/business and sign in with your Google Account if prompted (or create one if needed).
- Click Add new business at the bottom left of any page within My Business; then fill out all required fields for claiming an existing listing or creating a new one
Optimize your website for mobile search.
- Mobile optimization is a must. If you don’t have a responsive design, now is the time to get one. A responsive design means your website will automatically adjust to fit whatever screen it’s being viewed on–from desktop computers and laptops, to tablets and smartphones.
- Make sure your site loads quickly and easily for mobile users by optimizing images, using Google’s mobile friendly test tool (mft), and making sure you’re using Schema.org markup on all pages of your site.*
Optimize your Google+ page with keywords and location details.
You can also add location details, keywords and a phone number to your Google+ page. This will help improve the quality of your business’ Google+ local listing.
To do this:
- Go to https://plus.google.com/business/manage?hl=en_US and log in with your Google account (if you don’t have one already).
- Click on “Pages” from the menu on the left-hand side of your screen; then click “Create new page” at the top right corner of this page.
- Fill out all required fields for creating a new page including title, description and category (or leave them blank if not relevant) before clicking on “Create Page” button at bottom right corner of pop-up window to finish creating it!
Create a citation on other local directories and listings sites.
Citations are important for local SEO because they help Google connect your business to its physical location. These can be things like:
- A review on Yelp or another review site, where someone has written about your business.
- A directory listing (like Yellow Pages), where you’ve added your address, phone number, and other information about your business.
- A mention on a forum or blog post that mentions the name of your company or one of its locations by name.
To get started with creating citations for yourself:
- Go to Google’s My Business tool and sign up for an account if you haven’t already done so (you can also just log in). This will allow you access to some tools related specifically toward local businesses such as adding photos or editing existing listings if needed! You’ll need this later so don’t forget about signing up now if this seems overwhelming right now 🙂
Get reviews for your business using a review management tool and ask loyal customers to share their experiences online.
You can also ask your loyal customers to share their experiences online. For example, use a review management tool that allows you to send out automated email requests asking people to leave reviews on websites like Google, Facebook and Yelp. This will help increase the number of positive reviews while minimizing the impact of negative ones.
You may even want to consider offering discounts or other incentives for those who leave positive feedback about your company. In fact, some businesses have reported an increase in sales after launching such programs!
Local SEO is critical to the success of your business, so create a strategy today!
Local SEO is a critical part of your digital marketing strategy and can be the difference between success and failure. The good news is that it’s not hard to do right, but you need to know what you’re doing before you start putting together an effective local SEO strategy.
If you’re just getting started with local SEO, here are some key terms and concepts to get familiar with:
- Keywords – Keywords are words or phrases that people search for online when they want information about products or services in your area (like “plumber” or “electrician”). These keywords can be used as part of the title tag (the blue text) on your website, which will help Google understand what type of business yours is so they can rank it appropriately in searches related to those topics.* Local Business Listings – These include sites like Yelp! Maps (where users can leave reviews), Foursquare (for checking into locations) and Facebook Local Business Pages.* Citations – Citations refer specifically to citations from major directories such as Yellow Pages; however, these aren’t always necessary because there are also other ways such as press releases and blog posts where businesses can get noticed by search engines without having any direct links back from these listings themselves.* Links From External Sites – Links from external websites such as blogs or news articles may also boost rankings because this shows relevancy between two pieces content about similar topics
Conclusion
The local SEO strategy you create today can be the difference between success and failure. It’s not just about getting more customers in your store; it’s also about making sure that those customers stay loyal to your brand so they’ll come back again and again. To do this, you need to make sure that your business has a strong online presence so people can find it when they search for products like yours nearby.