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If you’re a content marketer, chances are you’ve heard the term “website analytics” before. But what does it really mean? How can a website’s performance be measured? And what does this have to do with my business? If these questions sound familiar, then read on! We’ll answer all these questions and more. Website analytics help businesses understand what their users want to see on their sites and how they’re interacting with them once they arrive there. This knowledge enables site owners to improve user experience while also making more informed decisions regarding content creation and promotion strategies. So let’s get started!

What is website analytics

As the name suggests, website analytics are a way of measuring your website’s usage. This can be used to track the success of your marketing campaigns and measure the performance of your site.

Website owners use these tools to understand how people interact with their site, what content they like most and how long they spend on each page. They also help you determine which websites are sending traffic to yours (known as “traffic sources”) by tracking where users come from when they click through links in social media posts or emails sent out by other companies that want them to visit their own sites first before going anywhere else online.

Why you need to use analytics

You need to use analytics to measure website performance, understand how users interact with your site and make informed decisions about your website.

It’s also important to use analytics so that you can improve your website, increase conversions and increase revenue.

Analytics reporting

Analytics reporting is the process of looking at your website’s performance over time. You can use analytics to track how many visitors come to your site, what they do while they are there and how much time they spend on each page. This information will give you insight into how well your website is performing overall as well as where it might need improvements.

You can also use analytics to measure the success of marketing efforts and campaigns by tracking traffic coming from specific sources such as social media platforms or search engines like Google AdWords or Bing Ads.

Measuring success and optimizing performance

Measuring success and performance is an important part of website analytics. It allows you to determine if your website is meeting its goals and objectives, as well as how well it’s serving the needs of users.

  • Define success: The first step in measuring success is to define what you mean by “success.” For example, if your goal is to increase traffic from organic search, then a successful result would be a noticeable increase in organic search sessions per month compared to previous months.
  • Define performance: Once you’ve defined what constitutes success on your site (or any other metric), then it’s time for the second step: defining how well each page or section of content performs against those goals or objectives.* How do I measure both? This can vary based on what kind of data you have access too but generally speaking there are two main methods used when analyzing websites: 1) using Google Analytics’ built-in reports; 2) using custom scripts written specifically for this purpose.* Optimize performance

Tracking the metrics that matter most to your business

The metrics that matter most to your business are different from the ones that matter to others. For example, if you are a B2B company, then it’s likely that traffic and conversion rates are more important than time spent on site or bounce rate.

When it comes to tracking these key performance indicators (KPIs), there are two main options: third-party tools or native analytics packages such as Google Analytics. Third-party solutions can be helpful if you need more advanced functionality than what is offered by native solutions but at the cost of flexibility and control over how data is collected and presented. You might also need a deeper understanding of how these tools work before using them effectively in your organization–for example, knowing which segments are being used by default or understanding why certain filters don’t seem to work as expected when viewing reports generated by those segments

Identifying your audience

Your website is a reflection of your brand, and it’s important to know who your audience is. A good place to start is by identifying:

  • Who are my customers?
  • Who are my competitors?
  • What are their websites like? Do they have any unique selling points (USPs) that I can learn from and emulate?
  • How can I differentiate myself from them in the eyes of customers or potential customers by using data from analytics platforms such as Google Analytics and Hotjar on our website pages and landing pages?

A website’s popularity depends on many factors, and website analytics can help you understand what works best for your site.

Website analytics is a way to measure the performance of your website. It’s important to have this information so that you can understand what works best for your site, and make changes accordingly.

You’ll also be able to see data about your audience–who they are and how they’re interacting with the content on your site. This will help you understand what content is most popular, which might lead you down new avenues of exploration in terms of future blog posts or videos.

If you are interested in statistics and analytics, there are some great tools out there.

If you are interested in statistics and analytics, there are some great tools out there.

  • Google Analytics
  • (for publishers)
  • New Relic (for developers)
  • Chartbeat (also for developers)
  • KISSmetrics(for marketers)

You can also check out Mixpaneland Clicky! These two platforms offer many useful features for creating custom reports, tracking user behavior on your site and analyzing data from multiple sources.[Parsely]( is a content marketing tool that helps publishers optimize their revenue streams through real-time analytics based on their audience’s behavior.[New Relic]( provides performance management software for web applications by monitoring how software affects business results.[Chartbeat]( offers an innovative solution designed specifically for journalists who need fast access to relevant data while they write stories online.[KISSmetrics](https://www.kissmetricsbloggeracademycorpuschristi [email protected]@[email protected]@[email protected]@[email protected]@slackchatUSMCMDMSGTJRUSMCMDMSGTJRUSMCMDMSGTJRUSMCMDMSGTJRUSMCMDMSGTJRUSMCMDMSGTJR]

Google Analytics

Google Analytics is a free tool that allows you to track and analyze your website traffic. It provides information about user behavior, traffic sources, and more.

Google Analytics can be used on its own or alongside other tools like Hotjar or CrazyEgg. is a content analytics platform that helps you understand how people are engaging with your content. It provides insights into how your content is performing across the web and social media, as well as in your own internal team. offers two main services:

  • Content Insights (free version) – This service provides real-time data about how readers interact with your website or app by tracking the behavior of individual visitors through cookies, browser history, etc., then aggregating this information into charts and graphs so you can see what’s working best for each piece of written content on its own merits without having to worry about all of its other properties at once (such as where it was published).
  • PublishIQ ($9/month per site per month) — This premium offering adds some extra features onto Content Insights such as custom dashboards so managers can track performance from one location rather than having to look at each article individually; heatmaps showing where readers spend most time reading so writers can better optimize their work accordingly; alerts when something noteworthy happens like when someone shares something via social media channels like Twitter or Facebook; analytics reports based on user segments instead just showing averages across all users together–and much more!

New Relic

New Relic is a tool for monitoring web applications. It provides real-time performance data on your website, showing you what’s happening with your site in real time. This allows you to see how your site is performing and identify problems before they become major issues.

New Relic can be used by developers and non-developers alike; all it takes is an installation of their agent (which runs on servers), some configuration changes, then sit back while they monitor everything from memory usage to server response times!


Chartbeat is a real-time visitor data analytics platform that tracks the visitors to your website and provides you with detailed statistics. Chartbeat also provides a heatmap, which shows where visitors are clicking on your site.


We hope that this article has helped you to understand the importance of website analytics and how it can help you to make better decisions about your site. We also recommend that you try out some of the tools we mentioned above so that you can see what works best for your business or organization.